More related content on the BRIDGE
- Media Panel 8 December 1:30 - 1:50PM
Winning Back Gen Z One Swipe at a Time
Traditional media is losing ground with younger audiences who value authenticity and personal connection. A 2025 Statista report shows that 33% of Gen Z and Millennials trust influencer recommendations, more than double the 15% who trust traditional outlets like newspapers and TV. In an influencer-led era, how can legacy media evolve its formats, partnerships, and narratives to stay relevant and rebuild trust?
Academy Stage - Creator Economy Panel 8 December 3:40 - 4:00PM
Blueprints of Belonging
In a world where content shapes identity, what makes audiences feel they belong? This session explores how creators and producers design connection through storytelling, community, and emotion. Featuring Stas Natanzon and Mohamad Hosam, the conversation unpacks how digital storytelling, humor, and culture-building turn viewers into participants. Together, they reveal how creators can craft spaces online or off that feel human, inclusive, and unforgettable.
Impact Stage - Picture Panel 10 December 1:50 - 2:20PM
Arab Cinema’s Interactive Future
From auteur to audience co-creation: how AR/VR stages, immersive premieres, and regional studio growth can move Arab stories from local gems to global hits.
Forum Stage - Technology Fireside 10 December 1:35 - 1:50PM
Rewriting the Social Contract in Code
As economic life shifts further into the digital realm, we face a once-in-a-century opportunity to rethink the social contract beyond politics alone, through protocols. This session explores how digital identity, programmable finance, and tokenized incentives are reshaping how we belong, earn, and thrive. With voices from crypto to institutional investors, we ask: Can the ledger be more just than the law?
Forum StageSpeakers
- Meetup Meetup 8 December 5:00 - 6:00PM
WhatsApp Meetup
A meetup bringing together businesses, marketers, and regional WhatsApp Solution Providers to explore how WhatsApp for Business can drive smarter communication, stronger customer relationships, and scalable growth. The session highlights key opportunities from automation to conversational commerce while offering practical insights, real use cases and open networking between brands and the teams building these solutions.
Impact Stage - Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
