More related content on the BRIDGE
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
- Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy Stage - Music Panel 8 December 2:50 - 3:10PM
Sounds That Speak Every Language
Aziz Maraka and Faia Younan didn't change their sound to fit the world, they made the world listen. This session explores how language, rhythm, and storytelling can transcend borders when rooted in authenticity and emotion. Through their journeys, Aziz and Faia reveal how staying true to one’s identity can create global resonance and how genuine expression turns local sound into a universal language.
Explore by InstagramSpeakers
- Media Workshop 8 December 1:00 - 2:00PM
Fixing the Gaps Between Data, Narrative, and Reality
Economic journalism has drifted into the realm of business headlines and stock tickers, leaving entire societies misunderstood. From China to the UAE, even Nobel laureates are found basing models on text-mined headlines rather than lived realities. The result is misread economies, misguided policies, and distorted public perceptions. This workshop challenges journalists, economists, and content creators to rethink how they interpret and communicate economic stories. How can reporters distinguish between “business news” and “economic understanding”? How can fieldwork, data analysis, and storytelling combine to produce coverage that captures social development as much as GDP growth? Participants will explore real examples of misrepresented economies, learn new techniques for translating complex data into human-centered narratives, and co-create frameworks for cross-audience reporting, from policymakers to the public. Methods: The session would pair short case studies with live group exercises on reframing misleading coverage. Objectives: • Unpack why economic reporting often fails to represent true economic and social dynamics. • Demonstrate how “text mining,” sentiment analysis, and secondhand data shape biased narratives. • Co-design story frameworks that translate economic events into clear, contextual reporting across multiple audiences. • Explore how accurate economic storytelling can shape trust, policy, and development.
Workshop Room 1Speakers
- Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
Explore by InstagramSpeakers
Moderator
- Technology Fireside 9 December 11:10 - 11:20AM
The Next Chapter of Connection
As technology redefines how we see, share, and connect, what comes next for human interaction? Join Hussein Freijeh for a conversation on the evolution of social platforms and the role of augmented reality in reconnecting us to our surroundings, our communities, and ourselves.
Forum Stage
