Sara Al Refai

Sara Al Refai is the Managing Director of Edraak Media and a content creator specializing in architecture, design, and visual storytelling in the Arab world. With over a decade of experience in digital media and creative production, she has led content campaigns and documentary-style projects across the Gulf and Levant, partnering with leading brands, cultural institutions, and architects to showcase regional creativity through film, photography, and social media.

Under her leadership, Edraak Media has become one of the Arab region’s most recognized creative studios, known for producing visually distinctive, story-driven content that blends cultural depth with contemporary design.

At BRIDGE Summit, Sara will share how she builds narratives that turn Arab design and architecture into global cultural exports, and how regional media companies like Edraak are shaping a new creative economy through storytelling, collaboration, and digital craftsmanship.