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Speaker
Uptin Saiidi
Creator & Founder, Uptin.co
Uptin Saiidi is a creator with 3.2 million followers across YouTube, TikTok, and other platforms, known for his viral explainers on technology and the global economy. A former journalist at CNBC International, he launched the network’s YouTube and social media strategy, helping its videos reach new digital audiences. His explainer and documentary videos have generated more than 1 billion views across the internet.
Leveraging his newsroom experience and digital storytelling skills, Uptin simplifies complex topics such as emerging technologies, market trends, and economic shifts into highly engaging, visually driven narratives. His work bridges journalism and creator culture, making global business and tech accessible to audiences worldwide.
At BRIDGE Summit, Uptin will unpack how creators can turn complex ideas into compelling digital stories, and how platforms like YouTube and TikTok are transforming the way people learn about tech and the economy.
USA
Creator Economy
Media
Tech
Uptin Saiidiat BRIDGE
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Media Panel 9 December 11:55AM - 12:15PM
The New Geography of Storytelling
Global storytelling remains shaped by a few legacy power centers even as most of the world’s people, and much of its innovation, live outside them. Across the Africa, Asia, Latin America, and the Middle East, creators are producing stories that challenge stereotypes, reveal overlooked progress, and reflect realities often missed by Western-centric media. This session looks at how these storytellers are democratizing the global narrative, and how traditional and new media hubs alike can orient for inclusivity and context-driven storytelling ecosystem.
Impact StageModerator
- Media Fireside 10 December 3:50 - 4:05PM
Hollywood in the Agentic Era: How Talent Representatives Are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum StageModerator
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
