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Speaker
Saif Jarad
Founder & CEO, Chain Reaction
Saif Jarad is the Founder and CEO of Chain Reaction and an award-winning digital marketing leader, recognized as MENA Search Personality of the Year. He founded the Middle East’s first performance and digital marketing agency partnered with Google Ads and Facebook Ads, leading Chain Reaction to become the most awarded digital agency in MENA and rank third globally on the We Are Search list. Under his leadership, the company has grown from a two-person startup into a 200-member operation across five cities, serving global brands including Samsung, Adidas, Toshiba, Bosch, Ferrari Middle East, Dubai International Financial Centre, and Burj Khalifa.
Beyond his executive role, Saif mentors emerging entrepreneurs through Oasis 500 and speaks at major marketing events across the region. He holds a Bachelor of Science in Robotics Engineering and is also a certified yoga instructor, reflecting a balance between analytical rigor and mindful leadership.
At BRIDGE Summit, Saif Jarad will share practical insights on building high-performance digital ecosystems, the future of data-driven marketing in MENA, and how agencies can innovate sustainably at global scale.
UAE
Marketing
Saif Jaradat BRIDGE
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
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