More related content on the BRIDGE
- Marketing Presentation 10 December 9:30 - 9:45AM
All the World's a Stage: The Future of Cultural Placemaking
In an age where technology evolves faster than ever, true innovation in storytelling comes not from new hardware but from the collision of ideas. This session explores how blending disciplines, from stage and live music to exhibitions and documentary, can create new forms of narrative experiences that help audiences feel more.
Explore by Instagram - Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
Academy Stage - Music Presentation 10 December 11:50AM - 12:05PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Creator Economy Fireside 9 December 11:35 - 11:55AM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
Impact StageModerator
