More related content on the BRIDGE
- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection.
IMI Academy - Picture Presentation 10 December 11:55AM - 12:10PM
Filming the Impossible
How do you capture the uncapturable? In this masterclass, Our Planet director Alastair Fothergill reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.
Academy Stage - Media Panel 9 December 4:40 - 5:10PM
The New Gravity of Power from Washington to the Gulf
The global media and knowledge landscape is transforming rapidly, where viral moments now move markets, influence policy, and reshape narratives in real time. At this moment, BRIDGE Summit convenes leaders from across media, policy, finance, and technology to restore trust, transparency, and resilience in the context of digital sensation. This session examines a key axis of that shift: the rise of disruptive alliances like Elon Musk’s “America Party,” and the Gulf’s growing role as a diplomatic force in a multipolar world. Together, these trends mark the rise of new geopolitical centers, transcending borders, amplifying soft power, and wielding digital influence.
Forum StageSpeakers
- Technology Panel 9 December 11:20 - 11:50AM
The Tools Fueling the Next Content Boom
AI tools like Runway’s Gen-4, Synthesia’s avatars, and Modular’s MAX are among the technologies fueling the next content boom, making creation faster, cheaper, and higher-quality at scale. In 2024, the generative media tools market topped $4.5 billion, signaling a major shift in how content is developed and distributed. How will this new backbone reshape creative workflows, monetization models, and investment strategies across the media ecosystem?
Central StageSpeakers
- Media Fireside 9 December 3:40 - 3:55PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
Forum StageModerator
- Picture Workshop 9 December 2:30 - 4:30PM
From Idea to Story: Exploring Your Voice as a Screenwriter 2\2
Day 2 — Developing the Idea into a Story Day 2 focuses on transforming the initial idea into a structured story or scene. Participants continue practical exercises, develop a segment of their story, and receive guidance from the instructor. Concludes with tips and strategies for continuing story development beyond the workshop.
Workshop Room 2Speakers
