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Speaker
Rachel Maycock
Managing Partner, Place Advisory & Public Affairs
Rachel is a strategic communications advisor with more than 20 years of global experience across government, international organizations, and the corporate sector. She has advised Prime Ministers of the United Kingdom, Australia, and Serbia, as well as the First Minister of Wales, guiding them through complex communications and crisis situations. She specializes in crisis management, stakeholder engagement, and leadership communication, earning a reputation for clarity and precision under pressure.
She has also helped leaders craft landmark speeches delivered at the United Nations and the European Parliament, reinforcing her position as a leading expert in strategic communication and public leadership.
At BRIDGE Summit, Rachel will share how leaders can communicate with confidence and credibility during moments of crisis, change, and global scrutiny.
UAE
Marketing
Rachel Maycockat BRIDGE
- Media Panel 9 December 3:15 - 3:40PM
Mobilising Capital for a Future Media Ecosystem
As the world’s information systems fragment and distrust rises, media is no longer just entertainment – it is strategic future infrastructure. Capital is shifting to hubs that combine innovation, regulatory clarity, talent mobility, and global cultural exchange. Dubai, Singapore, and Latin America are no longer “emerging” – they are designing the systems that will govern the future of content, trust, and participation. This panel examines how forward-looking governments and investors can partner to unlock next-gen media ecosystems powered by AI, immersive storytelling, and cross-border creative talent – ensuring media remains competitive, inclusive, and resilient.
Forum StageSpeakers
- Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
