More related content on the BRIDGE
- Technology Presentation 10 December 10:20 - 10:50AM
How To Tell Your Best Stories Ever
What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.
Academy Stage - Picture Panel 9 December 2:25 - 2:55PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection.
IMI Academy - Media Panel 8 December 2:25 - 2:55PM
How the Gulf and Africa Are Rewriting the Media Map
Africa and the Gulf are fast becoming two of the world’s most influential media hubs, building newsrooms, creator ecosystems, and digital platforms that reach hundreds of millions and increasingly shape global narratives. This session explores how broadcasters and digital-first operators across both regions scale coverage, expand cross-border bureaus, build culturally resonant formats, and grow loyal audiences in markets often misunderstood by global capital. We examine where international partners fit, how geopolitical context shapes storytelling, and how these rising hubs are redefining the media operating system of the Global South.
Impact Stage - Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
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