Zaina Khaled is a media consultant and former TikTok Partnerships Lead for MENAT, with more than a decade of experience across television, film, and digital media. She began her career at MBC Group and Zee International, working on content and storytelling for mass audiences, and has since built an influential online community of more than 335,000 followers and over 20 million views across platforms. Known for blending media strategy with purpose driven storytelling, she helps creators, brands, and institutions use media as a tool for impact, not just visibility.
A bilingual TEDx and keynote speaker, Zaina has delivered talks to audiences of more than 10,000 across the MENA region, inspiring students, professionals, and policymakers to harness storytelling for education, connection, and change. She has led initiatives that empower creators, youth, and governments to navigate an evolving media landscape responsibly and creatively. Zaina holds a bachelor’s degree in Filmmaking and a master’s degree in Leadership and Innovation in New Media.
At BRIDGE Summit, Zaina will share how media leaders and creators can design responsible, emotionally resonant content, and how platforms, policy, and storytelling can work together to make media a force for meaning, not just momentum.
Media and social platforms play a powerful role in shaping how people understand the world, informing values, identities, and even influencing public policy. Yet some narratives may rise to prominence while others are silenced, creating a skewed picture of reality and excluding diverse voices. How can storytellers, platforms, and their backers work together to ensure the stories that shape society are truly inclusive and representative?
Vice Chairwoman & CEO, Grupo Prisa
Founder & President, Cécilia Attias Foundation for Women, Advisory Board Member, BRIDGE Alliance
CEO, DMA Media, News Consultancy
Co-founder & Executive Producer, Blinkink
Executive Director & CEO, International News Media Association (INMA)
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
