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- Media Presentation 10 December 9:45 - 10:05AM
A Decade of Satire – Did It Work?
Satire redefined civic courage and cultural commentary, challenging power through laughter and irony. Few embodied that moment more than Bassem Youssef, whose sharp wit became a symbol of freedom across the Middle East and beyond. In this conversation, Youssef reflects on what satire achieved, where it fell short, as a tool for truth, accountability, and reform.
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- Marketing Panel 8 December 5:10 - 5:40PM
A Publisher–Platform Playbook
When platforms and publishers truly partner, revenue and reach scale together. Panel participants share the practical models, including formats, data, and the creative tools, that unlock sustainable growth across regions.
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- Marketing Workshop 8 December 2:30 - 3:00PM
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Go-To-Market & Growth for start-ups on LinkedIn
LinkedIn - Media Fireside 8 December 2:40 - 2:55PM
Independent Media's Biggest Powerplayers
Real-time reporting and live, personality-driven broadcasts on platforms like X have transformed journalism and elevated independent voices into powerful forces of culture. This session explores how authenticity, speed, and direct-to-audience communications have shifted influence away from traditional institutions, reshaping credibility, trust, and the architecture of modern media.
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- Marketing Panel 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Media Presentation 9 December 1:30 - 1:45PM
Memes as a Media Business
Memes have evolved from inside jokes to infrastructure, shorthand for how culture communicates, trades attention, and builds identity. What began as internet humour now drives audience behaviour, politics, and brand value. In this session, the architects of today’s meme networks unpack how they’ve scaled communities into businesses: from managing millions of followers to producing longform shows, podcasts, live activations, and brand IP. Together, they explore the transition from meme pages to media empires — and what that says about the future of storytelling, fandom, and cultural authority.
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