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Speaker
Ojus Jain
Founder & CEO, Esses
Ojus Jain is the Founder and CEO of Esses, a premium media platform positioned at the intersection of global motorsports and lifestyle. In its first year, Esses has activated across four continents and reached readers in more than 80 countries, attracting thousands of subscribers and positioning itself as one of the fastest emerging voices in motorsport culture. Prior to launching Esses, Ojus was a key member of the founding team at Semafor, the global news and digital media company.
At BRIDGE Summit, Ojus will examine how motorsports is evolving beyond competition into a cultural ecosystem, and what this transformation means for brands, creators, and media platforms shaping the future of fandom and global lifestyle storytelling.
USA
Media
Creator Economy
Ojus Jainat BRIDGE
- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
