More related content on the BRIDGE
- Picture Presentation 10 December 11:55AM - 12:10PM
Filming the Impossible
How do you capture the uncapturable? In this masterclass, Our Planet director Alastair Fothergill reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.
Academy Stage - Media Panel 9 December 4:40 - 5:10PM
The New Gravity of Power from Washington to the Gulf
The global media and knowledge landscape is transforming rapidly, where viral moments now move markets, influence policy, and reshape narratives in real time. At this moment, BRIDGE Summit convenes leaders from across media, policy, finance, and technology to restore trust, transparency, and resilience in the context of digital sensation. This session examines a key axis of that shift: the rise of disruptive alliances like Elon Musk’s “America Party,” and the Gulf’s growing role as a diplomatic force in a multipolar world. Together, these trends mark the rise of new geopolitical centers, transcending borders, amplifying soft power, and wielding digital influence.
Forum StageSpeakers
- Marketing Presentation 10 December 12:25 - 12:35PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Academy Stage - Technology Panel 9 December 11:20 - 11:50AM
The Tools Fueling the Next Content Boom
AI tools like Runway’s Gen-4, Synthesia’s avatars, and Modular’s MAX are among the technologies fueling the next content boom, making creation faster, cheaper, and higher-quality at scale. In 2024, the generative media tools market topped $4.5 billion, signaling a major shift in how content is developed and distributed. How will this new backbone reshape creative workflows, monetization models, and investment strategies across the media ecosystem?
Central StageSpeakers
- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
Academy Stage - Marketing Presentation 9 December 10:00 - 10:10AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity—especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
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