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- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
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- Technology Panel 8 December 1:50 - 2:20PM
Future-Proofing Media's Talent Pipeline
As AI reshapes how content is created and consumed, the strength of media’s future depends on a workforce equipped to work with intelligent tools while preserving cultural relevancy. This session explores how educators, media hubs, and AI innovators can build a talent pipeline that is both technologically fluent and culturally grounded, ensuring a new generation of creators can thrive in an AI-first landscape and shape tools that reflect the diversity of global audiences.
Academy StageSpeakers
- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
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- Creator Economy Fireside 9 December 3:25 - 3:40PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosystems. As creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
Explore by InstagramModerator
- Technology Panel 9 December 10:50 - 11:10AM
Web3 and the New Rules of Ownership
Traditional intellectual property systems have long concentrated power in the hands of intermediaries, limiting how creators control and benefit from their own work. Today, platforms like Story Protocol and DAOs are offering transparent, decentralized alternatives, enabling creators to tokenize, license, and better own content, as well as to fund, distribute, and protect their work using blockchain. As these Web3 tools gain traction, how might they permanently reshape the economics and ethics of creative ownership?
Forum Stage - Media Panel 8 December 2:00 - 2:20PM
When Everyone's Verified, Who Can You Trust?
Paid subscription models like Meta and X Verified are transforming the meaning of a blue checkmark, from a symbol of earned credibility to one of transactional access. As verification becomes something users can buy, trust in platform signals is eroding, heightening risks of misinformation and disinformation spread in particular. How do we think about restoring trust in this monetized and AI-driven media landscape?
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