More related content on the BRIDGE
- Creator Economy Panel 10 December 9:45 - 10:15AM
Navigating Cancel Culture and Creative Freedom
In a world where one post can ignite global backlash, the line between expression and consequence has never been thinner. A 2024 Journal of Cybersecurity study found that 67% of creators have faced harassment, bans, or reputational fallout online. As influence grows, so does the need for resilience. This session explores how creators can stay authentic while managing risk—balancing free expression with accountability, and navigating a digital culture where algorithms reward outrage and a single misstep can undo years of trust.
Explore by Instagram - Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage - Media Panel 8 December 3:30 - 4:00PM
The Media Blueprint for a Healthier Society
Media has become the frontline for shaping how societies understand health, science, identity, and dignity. Ameenah Gurib-Fakim brings a scientific and geopolitical lens on public communication, while Betty Irabor brings cultural authority and lived experience in shaping media that heals rather than harms. The session explores how media systems—traditional and digital—can responsibly influence public mindset, support mental and cultural wellbeing, and create narratives that empower rather than stigmatize.
Impact Stage - Technology Fireside 10 December 1:30 - 1:45PM
Rewriting the Social Contract in Code
As economic life shifts further into the digital realm, we face a once-in-a-century opportunity to rethink the social contract beyond politics alone, through protocols. This session explores how digital identity, programmable finance, and tokenized incentives are reshaping how we belong, earn, and thrive. With voices from crypto to institutional investors, we ask: Can the ledger be more just than the law?
Forum StageSpeakers
- Marketing Panel 9 December 2:05 - 2:25PM
Designing Stories That Think
A practical session where Amro Maskoun, Patrick Daoud, and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
Explore by InstagramSpeakers
- Picture Presentation 9 December 1:15 - 1:30PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
Explore by Instagram
