More related content on the BRIDGE
- Media Panel 10 December 11:40AM - 12:10PM
Media Moneyball
The rules for media investment are shifting. New technologies, creator platforms, and community-led models are changing where capital flows and why. In this conversation, three early-stage investors share what they look for when backing founders in media, entertainment, and creator tech. They unpack their current investment theses, the trends they’re watching for 2026, and how creative vision, audience ownership, and smart business models can build companies that endure.
Central StageSpeakers
- Media Panel 8 December 5:40 - 6:10PM
The Art of Conversation
In a world defined by noise, speed, and polarization, meaningful dialogue has never been more essential—or more rare. This session brings together leading voices from media, culture, and public life to reflect on the craft of conversation: how empathy, curiosity, and listening can rebuild understanding in an age of constant broadcast. Through their experiences, they explore how dialogue can bridge divides, shape narratives, and remind us of our shared humanity.
Central StageSpeakers
- Music Workshop 10 December 10:00AM - 12:00PM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 2 - Technology Panel 10 December 11:35 - 11:55AM
Reprogramming Humanity in the Age of AI
As artificial intelligence reshapes the creative landscape, what remains uniquely human? Osama and Sarah explore the next evolution of the creator economy, where intuition, empathy, and ethics emerge as our most advanced technology. This session redefines creativity as a human operating system built to adapt alongside intelligent machines, not against them.
Academy StageSpeakers
Moderator
- Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends.
IMI Academy - Picture Fireside 8 December 4:50 - 5:05PM
Five Decades on: Yousra's Secret to Staying Timeless
For decades, Yousra has defined Arab entertainment, evolving with each generation while staying true to her artistic core. In this conversation, she reflects on what it takes to endure in such a shifting industry: adapting to new mediums, embracing creative risks, and cultivating the mindset and passion that turn success into legacy.
Forum Stage
