More related content on the BRIDGE
- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Technology Panel 10 December 11:35 - 11:55AM
Reprogramming Humanity in the Age of AI
As artificial intelligence reshapes the creative landscape, what remains uniquely human? Osama and Sarah explore the next evolution of the creator economy, where intuition, empathy, and ethics emerge as our most advanced technology. This session redefines creativity as a human operating system built to adapt alongside intelligent machines, not against them.
Academy StageSpeakers
Moderator
- Media Workshop 10 December 12:20 - 1:00PM
Data Explained: Making complex stories easy to understand
Learn how to break down complex data and transform it into clear, engaging stories that inform, captivate, and make decision-making easier for any audience.
IMI Academy - Technology Presentation 10 December 12:05 - 12:15PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Technology Presentation 8 December 3:35 - 3:55PM
Amplifying Voice and Reach Through AI
Voice is the most human technology we have, and AI is transforming how it’s heard. In this keynote, the GM for Middle East, at ElevenLabs explores how broadcasters, publishers, and creators are using AI voice to make media more accessible, multilingual, and authentic. From rapid localization to voice preservation, he shares a vision of how technology can amplify human connection and cultural reach, ushering in an age where every story can speak to the world.
Academy Stage - Marketing Workshop 9 December 10:30 - 11:00AM
Winning in the Age of AI
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