More related content on the BRIDGE
- Media Panel 9 December 10:35 - 10:55AM
Privacy, Safety, and Integrity in Modern Media
As AI, social media, and the platforms that shape what people see and share, media needs stronger rules to protect privacy, keep people safe, and make information more trustworthy. This session looks at how technology, journalism, and public communication can work together to create systems that are transparent, fair, and responsible. Together, we discuss the prospective pathways for creating safer platforms, prevent manipulation, and strengthen the trust between the public, the media, and the companies that shape the online world.
Impact StageSpeakers
Moderator
- Picture Fireside 8 December 10:40 - 11:05AM
Democratising the Role of the Creator in a Global Content World
As the global content landscape shifts from a handful of gatekeepers to millions of creators, a new question emerges: who gets to shape culture, and on whose terms? Idris Elba challenges the industry to widen the circle—to empower diverse storytellers, elevate new voices, and rebuild a media ecosystem where creativity is accessible, human, and connected. At a moment when technology accelerates content but fractures community, he calls for a renewed commitment to empathy and authenticity, reminding us that democratising creation is ultimately about restoring the human heartbeat at the center of global culture.
Forum StageSpeakers
- Marketing Panel 9 December 4:05 - 4:35PM
Why the Future of Media Is Experiential
As attention becomes fleeting and digital reach commoditized, the most forward-looking media companies are finding growth in what can’t be replicated on a screen, experience. By turning audiences into participants, events and real-world activations extend brand life, build trust, and diversify revenue beyond ads or clicks. This session explores why the future of media belongs to those who can transform storytelling into connection and influence into community.
Central StageSpeakers
Moderator
- Marketing Workshop 8 December 3:30 - 4:00PM
The Business of Influence
Driving thought leadership and influence on LinkedIn
LinkedIn - Marketing Workshop 9 December 10:30 - 11:00AM
Winning in the Age of AI
Go-To-Market & Growth for AI businesses on LinkedIn
LinkedIn - Creator Economy Fireside 8 December 3:55 - 4:10PM
Bizarre Foods With Andrew Zimmern
Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?
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