More related content on the BRIDGE
- Music Workshop 10 December 10:00AM - 12:00PM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 2 - Creator Economy Presentation 9 December 10:30 - 10:40AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Media Workshop 10 December 3:10 - 3:50PM
From Podcast to Vodcast
Unlock the secrets of compelling guest conversations, from the mic to the ears, and master the art of connecting, guiding, and leaving a lasting impact on your listeners.
IMI Academy - Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms.
IMI Academy - Technology Presentation 9 December 11:35 - 11:45AM
Yang Lan: The Future of Art Is Felt, Not Just Seen
Technology is transforming art from something we observe into something we experience. Through AI, immersive environments, and cross-disciplinary collaborations, a new generation of creators—especially in China—is redefining how emotion, culture, and innovation intersect. In this conversation, Yang Lan, Co-Founder and Chairperson of Sun Media Group, explores how technology is reshaping creative expression and audience connection, turning art into an emotional language that transcends medium, geography, and generation.
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