More related content on the BRIDGE
- Picture Workshop 9 December 10:00AM - 12:00PM
scene to screen How to be a Cinematic IDEA machine 2\2
Day 2 — From Script to Screen The workshop focuses on translating scripts into cinematic stories. Covers genre, plot structure, collaboration, and common adaptation challenges, with practical exercises to turn participants’ ideas into visual narratives.
Workshop Room 1Speakers
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Technology Presentation 10 December 12:05 - 12:15PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Picture Presentation 10 December 11:55AM - 12:10PM
Filming the Impossible
How do you capture the uncapturable? In this masterclass, Our Planet director Alastair Fothergill reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.
Academy Stage - Creator Economy Fireside 9 December 1:30 - 1:45PM
What Happens When Creators Become Policymakers?
In 2024, YouTuber Fidias Panayiotou and Spanish influencer Alvise Pérez were elected to the European Parliament, marking a conversion of digital virality into political authority. Their rise, fueled by massive online followings and anti-establishment narratives, reflects a growing appetite among younger voters for alternative forms of representation. How will this new wave of leadership reshape democratic institutions, accountability, and public trust?
Central Stage - Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends.
IMI Academy
