More related content on the BRIDGE
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity.
IMI Academy - Technology Panel 10 December 11:35 - 11:55AM
Reprogramming Humanity in the Age of AI
As artificial intelligence reshapes the creative landscape, what remains uniquely human? Osama and Sarah explore the next evolution of the creator economy, where intuition, empathy, and ethics emerge as our most advanced technology. This session redefines creativity as a human operating system built to adapt alongside intelligent machines, not against them.
Academy StageSpeakers
Moderator
- Picture Workshop 8 December 10:00AM - 12:00PM
scene to screen How to be a Cinematic IDEA machine 1\2
Day 1 — From Concept to Script The workshop focuses on developing cinematic ideas into structured scripts. Participants learn the difference between idea, story, and screenplay, explore loglines, synopsis, and treatments, and practice creating their own film concepts.
Workshop Room 1Speakers
- Meetup Meetup 10 December 10:30 - 11:30AM
Private Kings League x 8Flamez Meetup
Connect with Gerard Piqué, AboFlah, and the 8Flamez team in an exclusive Kings League meetup highlighting their creator-led approach to sports and entertainment. The session brings together creators, industry stakeholders, and partners for open conversation, behind-the-scenes insights, and focused networking.
Impact Stage - Creator Economy Panel 9 December 12:00 - 12:15PM
Breaking Down the Creator Monetization Stack
The creator economy is set to exceed $500 billion by 2027, driven by over 50 million individuals building businesses on platforms like TikTok, YouTube, and Patreon, according to Goldman Sachs. While brand deals remain dominant, creators are increasingly monetizing through subscriptions, affiliate marketing, merchandise, and direct-to-fan models. The UAE is at the forefront of this shift, with initiatives like the New Media Academy, 1 Billion Followers Summit, and regulatory exemptions contributing AED 2.5 billion to GDP in 2024. As monetization channels multiply and governments invest in creator-friendly infrastructures and supports, how can creators further grow revenue stacks to reflect their values, engage their communities, and support long-term growth?
Academy StageSpeakers
Moderator
