More related content on the BRIDGE
- Technology Presentation 10 December 12:35 - 12:55PM
Positioning Media Brands for LLM Visibility
Discover how companies can succeed in a world where AI helps people find information. Join Saurabh Doshi, Co-Founder of OptimizeGEO.ai, as he explains how tools like ChatGPT, Google AI, and Perplexity are changing the way brands get noticed online. Learn how businesses can track and improve what AI says about them, so they show up more often and turn AI conversations into real growth.
Academy Stage - Media Panel 9 December 11:55AM - 12:15PM
The New Geography of Storytelling
Global storytelling remains shaped by a few legacy power centers even as most of the world’s people, and much of its innovation, live outside them. Across the Africa, Asia, Latin America, and the Middle East, creators are producing stories that challenge stereotypes, reveal overlooked progress, and reflect realities often missed by Western-centric media. This session looks at how these storytellers are democratizing the global narrative, and how traditional and new media hubs alike can orient for inclusivity and context-driven storytelling ecosystem.
Impact StageModerator
- Media Presentation 10 December 9:45 - 10:05AM
A Decade of Satire – Did It Work?
Satire redefined civic courage and cultural commentary, challenging power through laughter and irony. Few embodied that moment more than Bassem Youssef, whose sharp wit became a symbol of freedom across the Middle East and beyond. In this conversation, Youssef reflects on what satire achieved, where it fell short, as a tool for truth, accountability, and reform.
Forum StageSpeakers
- Creator Economy Panel 8 December 4:30 - 5:00PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this mean for the future power structure of entertainment?
Explore by InstagramSpeakers
- Media Workshop 8 December 11:20AM - 12:00PM
Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community
An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community.
IMI Academy - Media Workshop 8 December 12:10 - 12:50PM
Producing and presenting entertainment programs
Create and deliver entertaining non-political shows, focusing on idea development, production setup, and on-air presentation. Participants will learn how to structure engaging content, manage production phases, and present with confidence and clarity.
IMI Academy
