Justin Norman, Founder and CEO of The Flip, leads a media company redefining how Africa’s innovation story is told.
In 2019, he launched The Flip, a narrative-style podcast that quickly hit #1 on entrepreneurship charts across African countries and has since evolved into a documentary platform spotlighting progress across the continent’s startup and creative ecosystems.
At BRIDGE Summit, Justin Norman will discuss the power of storytelling to shift perspectives, sharing how authentic media can challenge stereotypes, attract global attention to emerging markets, and drive a more accurate, inspiring conversation about Africa’s future.
Global storytelling remains shaped by a few legacy power centers even as most of the world’s people, and much of its innovation, live outside them. Across the Africa, Asia, Latin America, and the Middle East, creators are producing stories that challenge stereotypes, reveal overlooked progress, and reflect realities often missed by Western-centric media. This session looks at how these storytellers are democratizing the global narrative, and how traditional and new media hubs alike can orient for inclusivity and context-driven storytelling ecosystem.
Founder & Creative Director, The Content Lab
Founding Partner, Female Founders Fund
International Managing Director, Professional Fighters League
Senior Media Advisor, Special Projects
Writer & Director
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
