More related content on the BRIDGE
- Meetup Meetup 9 December 2:00 - 3:00PM
Canva Meetup
Connect with Canva in an exclusive meetup designed for content creators, SMB owners, and marketers to exchange ideas, ask questions, and explore practical approaches to creating and collaborating more effectively.
Impact Stage - Media Panel 9 December 10:20 - 10:40AM
Safe Digital Spaces and Powering Youth’s Rise in Global Media
As young people become creators, storytellers, and digital citizens at unprecedented scale, the responsibility on media leaders and platforms grows just as quickly. This session explores how safe, trusted, and culturally grounded digital spaces can unlock youth creativity and empower the next generation to shape global media. From building future-ready ecosystems and fostering responsible innovation to developing talent pipelines that prepare young people for leadership, the conversation examines what it takes to protect youth while enabling them to thrive—and ultimately rise—as influential voices in the world’s media landscape.
Forum StageSpeakers
- Technology Panel 10 December 12:15 - 12:35PM
Frameworks for Information Integrity by MBZUAI
In a comprehensive, 30-minute panel discussion, MBZUAE’s best and brightest reflect on their work in misinformation, generative media, and human-AI interaction, outlining practical frameworks for integrating AI into reporting while safeguarding accuracy, ethics, and trust. Positioned against the disruptive forces reshaping the world’s information order, this session draws inspiration from the UAE’s successes in innovation to deliver best practices and chart a credible model for information integrity in the age of intelligent machines.
Forum StageSpeakers
- Marketing Presentation 10 December 12:25 - 12:35PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Academy Stage - Picture Workshop 9 December 12:15 - 2:15PM
Finding Your Voice in a Very Competitive Film Market 1\2
Day 1 — Understanding Your Voice The workshop focuses on helping participants discover their unique creative voice and clarify tone, genre, and style. Includes practical exercises, case studies, and feedback on initial project ideas.
Workshop Room 1Speakers
- Technology Panel 9 December 11:50AM - 12:20PM
AI as a Creative Collaborator, Not Just a Tool
AI is evolving from an automation tool into a creative collaborator across art, music, and film. Artists are painting alongside algorithms and blending machine-generated visuals with human storytelling, redefining authorship. At the same time, a revival of handcrafted work, from the BBC’s claymation Women’s Euros campaign to Coldplay’s stop-motion videos, shows that human touch still moves audiences. In this session, we will explore how artists can work with AI while preserving creativity, ethics, and craft?
Central StageSpeakers
Moderator
