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Speaker
Farrah Matalka
Social Activist & Founder, Giving Joy Foundation
Farrah Matalka is a social activist and the founder of Giving Joy, a foundation dedicated to empowering youth and supporting vulnerable communities across Jordan. Educated in the United States and Brazil, she has worked in Australia, Mexico, Indonesia, and South Africa, experiences that shaped her commitment to community development and humanitarian service. Inspired in part by words of encouragement from His Majesty King Abdullah II, she built Giving Joy from a grassroots initiative into a dynamic platform for youth education and social impact.
Through her leadership, Farrah has championed inclusion, empathy, and opportunity, creating programs that bring together young people from diverse backgrounds and equipping them to drive meaningful change in their communities.
At BRIDGE Summit, Farrah will share insights on youth empowerment, social innovation, and how cross-cultural experiences can shape a new generation of compassionate, impact-driven leaders.
Jordan
Media
Creator Economy
Farrah Matalkaat BRIDGE
- Creator Economy Panel 9 December 11:15 - 11:35AM
The New Powerbrokers of Philanthropy
Public figures are reshaping philanthropy, blending entertainment with impact and challenging traditional giving models. MrBeast’s YouTube charity has raised millions, while TikTok fundraisers now rival institutional campaigns in reach and speed. As creators build direct pipelines to donors and causes, what standards, partnerships, or guardrails could help ensure transparency, effectiveness, and lasting impact? Could creator-led giving become a new blueprint for global generosity at scale?
Impact StageSpeakers
- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
