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- Creator Economy Fireside 9 December 12:00 - 12:20PM
Whose Reality Are We Really Living In
Media and social platforms play a powerful role in shaping how people understand the world, informing values, identities, and even influencing public policy. Yet some narratives may rise to prominence while others are silenced, creating a skewed picture of reality and excluding diverse voices. How can storytellers, platforms, and their backers work together to ensure the stories that shape society are truly inclusive and representative?
Academy StageSpeakers
Moderator
- Media Workshop 8 December 1:00 - 1:40PM
How to Lead with Impact: The Power of Storytelling and Secrets to Influence
Explore how leaders can use storytelling to inspire action, build trust, and influence others. Participants will discover five key storytelling techniques that help turn messages into memorable, motivating narratives that drive real impact.
IMI Academy - Marketing Workshop 10 December 10:30 - 11:00AM
AI Enabled Employer Branding
Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding.
LinkedIn - Technology Presentation 8 December 3:55 - 4:05PM
Meet FlightCast - What Makes Steven Bartlett Fly
Want to grow your video podcast? Meet FlightCast, a new platform co-created by RoxCodes, the engineer behind tools for MrBeast and Steven Bartlett’s Diary of a CEO. Designed for creators, FlightCast streamlines production, testing, and distribution while delivering insights that matter. This session offers an inside look at the technology set to redefine video podcasting and how creators can lead the next wave of audience engagement.
Academy StageSpeakers
- Technology Panel 8 December 1:50 - 2:20PM
Future-Proofing Media's Talent Pipeline
As AI reshapes how content is created and consumed, the strength of media’s future depends on a workforce equipped to work with intelligent tools while preserving cultural relevancy. This session explores how educators, media hubs, and AI innovators can build a talent pipeline that is both technologically fluent and culturally grounded, ensuring a new generation of creators can thrive in an AI-first landscape and shape tools that reflect the diversity of global audiences.
Academy StageSpeakers
- Creator Economy Workshop 9 December 11:30AM - 12:00PM
Micro-Learning in a TikTok World
As digital habits shift and attention spans shrink, microlearning, delivering content in short, focused bursts, has emerged as a powerful tool in modern education. A 2025 survey by the Higher Education Policy Institute found that 82% of UK undergraduates, including media students, reported greater engagement and retention with microlearning modules. 67% said the format better suited their digital-first habits. How can educators harness this approach to deliver instruction that remains both meaningful and academically rigorous?
Workshop Room 3
