More related content on the BRIDGE
- Media Fireside 10 December 3:35 - 3:50PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Picture Fireside 10 December 10:50 - 11:05AM
Becoming Someone Else
In a world where everyone performs and visibility is infinite, what does it mean to truly become someone else? Samer Ismael and a fellow actor explore how the craft of transformation evolves in the age of social media, AI, and endless talent. This session examines how preparation, discipline, and emotional depth can still set real actors apart in an era where attention is easy but authenticity is rare.
Explore by InstagramSpeakers
- Technology Panel 8 December 4:10 - 4:25PM
Hand-Crafted Content in the Age of AI
In a world increasingly shaped by automation and generative tools, a creative counter-movement is gaining momentum: a return to the tactile, the hand-made, and the unmistakably human. From Blinkink’s clay-animated BBC campaign for the Women’s Euros 2025 to the large-scale mural culture documented and championed by Global Street Art, physical craft is becoming a powerful signal of authenticity in an AI-saturated age. Whether it’s clay, paint, textile, or movement, audiences are gravitating toward work that carries the imprint of real hands, real texture, and real emotion. This session explores why hand-crafted aesthetics, from murals and stop-motion to independent street culture, are resonating across film, fashion, advertising, and public art, and what it means when the most futuristic work is the work that feels the most human.
Central Stage - Technology Presentation 10 December 10:20 - 10:50AM
How To Tell Your Best Stories Ever
What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.
Academy Stage
