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- Creator Economy Fireside 8 December 5:00 - 5:15PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
Explore by Instagram - Technology Panel 8 December 2:30 - 3:00PM
Intellectual Property at the Edge of Innovation
AI, blockchain, and immersive digital worlds are testing intellectual property rights. As industries rethink ownership, rights, and value, this session examines how to protect creativity and ownership while enabling the breakthroughs that will define the next decade of innovation.
Academy StageSpeakers
- Creator Economy Fireside 8 December 3:55 - 4:10PM
Bizarre Foods With Andrew Zimmern
Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?
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- Technology Panel 9 December 11:50AM - 12:20PM
AI as a Creative Collaborator, Not Just a Tool
AI is evolving from an automation tool into a creative collaborator across art, music, and film. Artists are painting alongside algorithms and blending machine-generated visuals with human storytelling, redefining authorship. At the same time, a revival of handcrafted work, from the BBC’s claymation Women’s Euros campaign to Coldplay’s stop-motion videos, shows that human touch still moves audiences. In this session, we will explore how artists can work with AI while preserving creativity, ethics, and craft?
Central StageSpeakers
Moderator
- Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances.
IMI Academy - Creator Economy Presentation 9 December 10:30 - 10:40AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
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