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Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
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Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
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- Creator Economy Panel 8 December 4:30 - 5:00PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this mean for the future power structure of entertainment?
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- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
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- Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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