More related content on the BRIDGE
- Technology Presentation 8 December 3:35 - 3:55PM
Amplifying Voice and Reach Through AI
Voice is the most human technology we have, and AI is transforming how it’s heard. In this keynote, the GM for Middle East, at ElevenLabs explores how broadcasters, publishers, and creators are using AI voice to make media more accessible, multilingual, and authentic. From rapid localization to voice preservation, he shares a vision of how technology can amplify human connection and cultural reach, ushering in an age where every story can speak to the world.
Academy Stage - Media Fireside 10 December 2:45 - 3:00PM
A Satirist's Survival Playbook
For comedians like Ahmed Albasheer, laughter has never been just entertainment. It’s been an act of defiance. From surviving assassination attempts to building one of the Arab world’s most influential political satire shows, Albasheer has turned humor into resistance, reflection, and reform. In this intimate conversation, he unpacks the price of speaking truth through comedy, how satire can still thrive under censorship and conflict, and what the next generation of storytellers can learn about courage in an age where jokes can shake regimes.
Forum Stage - Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
Academy Stage - Media Fireside 9 December 3:40 - 3:55PM
The Experimental Economy - Why Discomfort Drives Growth
Daredevil creator Michelle Khare has trained with NASA astronauts, run 7 marathons on all 7 continents in 1 week's time, and even escaped Harry Houdini’s deadliest stunt. Her hit docuseries Challenge Accepted has earned more than 850 million views and successfully petitioned to join the Primetime Emmy® ballot this year. In this fireside chat, Michelle reveals how intentional discomfort fuels elite performance, and how creators, leaders, and brands can use challenge, experimentation, and narrative rigor to build companies that rival the ambition of Hollywood.
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- Gaming Fireside 10 December 9:30 - 9:45AM
Creating a Sport That Goes Viral
World Cup and Champions League winner Gerard Piqué has redefined what it means to play, watch, and experience sport. As the mind behind the Kings League, he merged competition, entertainment, and creator culture to captivate millions worldwide. In this conversation, Piqué unpacks how digital communities, storytelling, and innovation can turn a game into a movement, and why the future of entertainment may belong as much to creators as to athletes.
Forum StageModerator
- Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1
