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- Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends.
IMI Academy - Gaming Fireside 10 December 9:30 - 9:45AM
Creating a Sport That Goes Viral
World Cup and Champions League winner Gerard Piqué has redefined what it means to play, watch, and experience sport. As the mind behind the Kings League, he merged competition, entertainment, and creator culture to captivate millions worldwide. In this conversation, Piqué unpacks how digital communities, storytelling, and innovation can turn a game into a movement, and why the future of entertainment may belong as much to creators as to athletes.
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- Creator Economy Panel 9 December 4:35 - 5:05PM
Creators Go From Lights, Camera, to Business
The creator economy is transforming media, with top creators now rivaling traditional studios in both revenue and cultural influence. In 2024, MrBeast’s empire generated over $470 million across YouTube, Amazon Prime, and consumer products. As creators become the next generation of media moguls, what best practices define who rises to the top?
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- Media Panel 8 December 3:10 - 3:40PM
The Media Blueprint for a Healthier Society
Media has become the frontline for shaping how societies understand health, science, identity, and dignity. Ameenah Gurib-Fakim brings a scientific and geopolitical lens on public communication, while Betty Irabor brings cultural authority and lived experience in shaping media that heals rather than harms. The session explores how media systems—traditional and digital—can responsibly influence public mindset, support mental and cultural wellbeing, and create narratives that empower rather than stigmatize.
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- Marketing Presentation 9 December 10:00 - 10:10AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity—especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
Explore by Instagram - Media Panel 9 December 3:55 - 4:25PM
Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
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