Lara Dewar is the Chief Marketing Officer at the GSMA, where she leads global marketing and communications strategy to advance business success for the association and its members. She also oversees GSMA Membership, driving engagement, growth, and value for its worldwide network that powers the mobile industry.
With more than 20 years of experience across financial services, energy, charity, and telecoms, Lara joined the GSMA in 2020 as Global Head of Communications and shaped the organisation’s voice through significant transformation. Previously, she served as Chief Marketing & Development Officer at World Vision, managing reputation and communications for a $2.5 billion global enterprise. She has also held executive roles at Crossroads Media Group, Jameson Bank, Direct Energy, and Thomas Cook Group.
At BRIDGE Summit, Lara will explore how organisations can communicate through disruption, engage diverse stakeholders, and align brand strategy with business transformation to achieve measurable impact.
Today, 3.4 billion are not just offline, they’re invisible in the systems that will define our collective future. When entire communities are left out of the digital conversation, we lose more than potential customers - we lose ideas, solutions, and perspectives that could unlock the next leap in human innovation. Join Lara Dewar, CMO of the GSMA, the global mobile industry association, as she explores how expanding meaningful connectivity isn’t just a moral imperative, it’s the fastest route to unleashing new markets, new creators, and new forms of value.
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