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Navigating Journalism in a Changing News Business
As digital platforms, AI, and new business models redefine the news industry, this conversation explores how media can sustain credibility, adapt to disruption, and continue shaping informed societies. Anchored in the tension between speed and depth, it examines how the profession can reinvent itself for a world where traditional gatekeepers are fading but the mission of truth-telling remains unchanged.
Forum Stage - Media Fireside 9 December 3:40 - 3:55PM
The Experimental Economy - Why Discomfort Drives Growth
Daredevil creator Michelle Khare has trained with NASA astronauts, run 7 marathons on all 7 continents in 1 week's time, and even escaped Harry Houdini’s deadliest stunt. Her hit docuseries Challenge Accepted has earned more than 850 million views and successfully petitioned to join the Primetime Emmy® ballot this year. In this fireside chat, Michelle reveals how intentional discomfort fuels elite performance, and how creators, leaders, and brands can use challenge, experimentation, and narrative rigor to build companies that rival the ambition of Hollywood.
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- Marketing Panel 9 December 5:25 - 5:55PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
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- Media Fireside 9 December 10:00 - 10:20AM
Who Reports On The Reporters?
Encrypted apps like Signal and WhatsApp have become lifelines for journalists and citizen reporters in conflict zones, enabling secure, real-time reporting. But as nearly 75% of people now consume news via smartphones, and citizen journalism grows on platforms like X, the line between credible reporting and unverified content blurs. How can we better equip those on the frontlines to uphold truth in a decentralized, high-risk media environment?
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- Creator Economy Fireside 9 December 11:40AM - 12:00PM
Whose Reality Are We Really Living In
Media and social platforms play a powerful role in shaping how people understand the world, informing values, identities, and even influencing public policy. Yet some narratives may rise to prominence while others are silenced, creating a skewed picture of reality and excluding diverse voices. How can storytellers, platforms, and their backers work together to ensure the stories that shape society are truly inclusive and representative?
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- Marketing Workshop 9 December 11:30AM - 12:00PM
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