Alex Mashrabov
Alex Mashrabov is a tech entrepreneur and AI expert recognized in Forbes 30 Under 30 for his work in consumer AI innovation. He is the founder of Higgsfield AI, a foundational video model company democratizing video creation for social media and empowering anyone to produce high-quality, expressive content through AI.
Throughout his career, Alex has launched several cutting-edge AI consumer products that have reached hundreds of millions of active users worldwide. He previously co-founded AI Factory, an AR-powered video startup acquired by Snap Inc., where he led the development of AI-driven products integrated into Snapchat’s global platform.
At BRIDGE Summit, Alex Mashrabov will explore how generative AI is transforming visual storytelling, enabling new creative possibilities for individuals, brands, and communities across the world.
Alex Mashrabovat BRIDGE
- Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
![]()
“A gateway for knowledge exchange.”
![]()
“A game‑changer for the global media industry”
![]()
“We are proud to take part in the inaugural edition of BRIDGE Summit”
![]()
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
![]()