More related content on the BRIDGE
- Technology Presentation 10 December 12:05 - 12:15PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Technology Presentation 10 December 10:20 - 10:50AM
How To Tell Your Best Stories Ever
What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.
Academy Stage - Picture Workshop 9 December 2:30 - 4:30PM
From Idea to Story: Exploring Your Voice as a Screenwriter 2\2
Day 2 — Developing the Idea into a Story Day 2 focuses on transforming the initial idea into a structured story or scene. Participants continue practical exercises, develop a segment of their story, and receive guidance from the instructor. Concludes with tips and strategies for continuing story development beyond the workshop.
Workshop Room 2Speakers
- Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement.
IMI Academy - Media Panel 9 December 10:40 - 11:10AM
Rebooting Media Education for the Algorithmic Age
As AI and social media rewrite how stories are produced, verified, and shared, journalism and media education face an existential test. A UNESCO survey found that 62% of digital creators skip rigorous fact-checking, while a 2024 YouGov study showed only 27% of young adults feel confident about AI in education. How can schools, platforms, and educators close these gaps — embedding ethics, data literacy, and critical thinking into curricula designed for a world that never stops scrolling?
Academy StageSpeakers
