More related content on the BRIDGE
- Media Panel 9 December 10:35 - 10:55AM
Privacy, Safety, and Integrity in Modern Media
As AI, social media, and the platforms that shape what people see and share, media needs stronger rules to protect privacy, keep people safe, and make information more trustworthy. This session looks at how technology, journalism, and public communication can work together to create systems that are transparent, fair, and responsible. Together, we discuss the prospective pathways for creating safer platforms, prevent manipulation, and strengthen the trust between the public, the media, and the companies that shape the online world.
Impact StageSpeakers
Moderator
- Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity.
IMI Academy - Technology Presentation 10 December 10:20 - 10:50AM
How To Tell Your Best Stories Ever
What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.
Academy Stage - Creator Economy Panel 9 December 11:15 - 11:35AM
The New Powerbrokers of Philanthropy
Public figures are reshaping philanthropy, blending entertainment with impact and challenging traditional giving models. MrBeast’s YouTube charity has raised millions, while TikTok fundraisers now rival institutional campaigns in reach and speed. As creators build direct pipelines to donors and causes, what standards, partnerships, or guardrails could help ensure transparency, effectiveness, and lasting impact? Could creator-led giving become a new blueprint for global generosity at scale?
Impact StageSpeakers
- Media Panel 9 December 10:55 - 11:15AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact StageSpeakers
Moderator
- Media Workshop 9 December 1:30 - 2:00PM
LinkedIn for Journalists
LinkedIn for Journalists (LIFJ) helps journalists use LinkedIn to their advantage. Our program provides access to training sessions, LinkedIn experts, and tools like LinkedIn Premium Business.
LinkedIn