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- Media Fireside 10 December 10:00 - 10:30AM
Advancing Human Possibility in the Agentic AI Era
Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.
Central Stage - Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Media Panel 9 December 3:55 - 4:25PM
Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
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- Picture Workshop 8 December 12:15 - 2:15PM
From Idea to Story: Exploring Your Voice as a Screenwriter 1\2
Day 1 — Discovering the Idea and Building the Foundation Day 1 focuses on identifying strong story ideas and drawing inspiration from personal experiences, social issues, and real-life events. Participants engage in practical exercises to extract ideas from everyday life and start developing them into a dramatic premise. Includes group discussions and feedback from the instructor to refine initial concepts.
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- Technology Presentation 8 December 2:20 - 2:30PM
Building Bridges Between Physical and Digital Worlds
As the boundaries between the physical and digital blur, realism is no longer the destination—it’s the starting point. Hao Li, CEO of Pinscreen and Associate Professor at MBZUAI, reveals how advances in generative AI, facial synthesis, and neural rendering are enabling lifelike avatars, real-time communication, and new dimensions of creative expression. From film and gaming to education and social interaction, he shows how these technologies can bridge not only worlds but also people, turning pixels into presence and transforming how we connect, collaborate, and trust in an increasingly virtual age.
Academy StageSpeakers
- Media Panel 8 December 2:00 - 2:20PM
When Everyone's Verified, Who Can You Trust?
Paid subscription models like Meta and X Verified are transforming the meaning of a blue checkmark, from a symbol of earned credibility to one of transactional access. As verification becomes something users can buy, trust in platform signals is eroding, heightening risks of misinformation and disinformation spread in particular. How do we think about restoring trust in this monetized and AI-driven media landscape?
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