More related content on the BRIDGE
- Creator Economy Fireside 8 December 3:55 - 4:10PM
Bizarre Foods With Andrew Zimmern
Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?
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- Creator Economy Panel 8 December 3:40 - 4:10PM
Blueprints for Belonging and Resonance
Stories live beyond the screen, they take shape in the environments where they are made, encountered, and felt. From intimate, character-driven sketches to raw, on-the-ground journeys and cross-regional media, the spaces around storytelling influence how people find meaning and belonging. This conversation explores how creative contexts, from digital platforms to real-world settings, create resonance, and how craft and distribution can turn storytelling into a shared space where people feel seen and connected across cultures.
Central Stage - Music Workshop 10 December 10:00AM - 12:00PM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 2 - Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Media Panel 9 December 10:15 - 10:35AM
The Missing Link in Media Philanthropy
Mission-driven stories often struggle to reach the right audiences as platform algorithms favour clicks over credibility. Despite increased philanthropic support for journalism, weak distribution infrastructure limits the impact of quality content. What will it take for funders and media organizations to align and ensure meaningful stories cut through the noise?
Impact StageSpeakers
- Meetup Meetup 9 December 1:00 - 2:00PM
Gaming Meetup - Hosted by Abu Dhabi Gaming
A meetup hosted by Abu Dhabi Gaming, connecting gaming fans, creators and industry professionals to share perspectives and explore the UAE’s growing role as a global hub for the gaming industry. The session will offer an inclusive space for conversation, community interaction and networking, while showcasing Abu Dhabi’s strategic commitment to developing talent, attracting pioneering businesses and building a vibrant gaming & esports ecosystem across the region.
Impact Stage
