More related content on the BRIDGE
- Media Workshop 10 December 3:10 - 3:50PM
From Podcast to Vodcast
Unlock the secrets of compelling guest conversations, from the mic to the ears, and master the art of connecting, guiding, and leaving a lasting impact on your listeners.
IMI Academy - Marketing Panel 9 December 1:45 - 2:15PM
Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Central StageSpeakers
- Technology Panel 10 December 1:15 - 1:35PM
Frameworks for Information Integrity by MBZUAI
In a comprehensive, 30-minute panel discussion, MBZUAE’s best and brightest reflect on their work in misinformation, generative media, and human-AI interaction, outlining practical frameworks for integrating AI into reporting while safeguarding accuracy, ethics, and trust. Positioned against the disruptive forces reshaping the world’s information order, this session draws inspiration from the UAE’s successes in innovation to deliver best practices and chart a credible model for information integrity in the age of intelligent machines.
Forum StageSpeakers
- Media Panel 8 December 3:40 - 4:05PM
Money Talks: The Power Sources of Modern Media
Media today is powered by a complex mix of hedge funds, billionaires, global conglomerates, and platform-era kingmakers. Each is shaping not only what gets made, but what gets seen. From entertainment mergers to private-equity rollups of local outlets, the incentives behind media ownership increasingly influence creative choices, cultural priorities, and public trust. As financial influence deepens and independence is tested, this session asks: what funding models and accountability mechanisms can keep our modern media, across news, entertainment, and creator platforms, serving audiences and culture, not just its proprietors?
Forum StageSpeakers
- Media Fireside 8 December 3:25 - 3:40PM
Independent Media's Biggest Powerplayers
Real-time reporting and live, personality-driven broadcasts on platforms like X have transformed journalism and elevated independent voices into powerful forces of culture. This session explores how authenticity, speed, and direct-to-audience communications have shifted influence away from traditional institutions, reshaping credibility, trust, and the architecture of modern media.
Forum StageSpeakers
Moderator
- Creator Economy Workshop 9 December 11:30AM - 12:00PM
Micro-Learning in a TikTok World
As digital habits shift and attention spans shrink, microlearning, delivering content in short, focused bursts, has emerged as a powerful tool in modern education. A 2025 survey by the Higher Education Policy Institute found that 82% of UK undergraduates, including media students, reported greater engagement and retention with microlearning modules. 67% said the format better suited their digital-first habits. How can educators harness this approach to deliver instruction that remains both meaningful and academically rigorous?
Workshop Room 3
