More related content on the BRIDGE
- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Creator Economy Presentation 9 December 10:30 - 10:40AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Creator Economy Workshop 9 December 11:25AM - 12:05PM
You are the idea, AI is the team
Learn the fundamentals of creating engaging video content tailored for social media platforms to boost visibility and interaction.
IMI Academy - Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy Stage - Creator Economy Panel 8 December 4:30 - 5:00PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this mean for the future power structure of entertainment?
Explore by InstagramSpeakers
- Creator Economy Presentation 10 December 10:15 - 10:30AM
Leadership When There Is No Script
Leaders today face a new challenge: much of what once made them valuable is only a prompt away. Knowledge and expertise are now commodities. Content, products, and strategies are replicable in practically real time. What is the winning script when everything shifts so quickly? With decades of experience scaling products to tens of millions of users and coaching high-performing creators, executives and founders, Teilo argues that a leader's irreplaceable value has always been and still is their internal Command. A combination of piercing clarity, the courage to act, and unshakable conviction. In this talk Teilo reveals that it is not a mysterious trait possessed by the few. Rather it is a capability that can be developed and the leaders who do will never need a script.
Explore by Instagram
