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- Marketing Workshop 10 December 2:30 - 3:00PM
AI Enabled Employer Branding
Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding
LinkedIn - Music Presentation 10 December 11:20 - 11:35AM
This Is How I Reimagined Music with AI
What happens when imagination meets technology? In this keynote, King Willonius shares how he used artificial intelligence to reimagine the art of music creation. By feeding the machine with his own experiences, emotions, and creative experiences, he demonstrates how AI turns into a true collaborator rather than a tool. This session reveals a new way of composing where human memory and machine intelligence create sound that feels both personal and limitless.
Academy Stage - Media Workshop 8 December 1:00 - 2:00PM
Fixing the Gaps Between Data, Narrative, and Reality
Economic journalism has drifted into the realm of business headlines and stock tickers, leaving entire societies misunderstood. From China to the UAE, even Nobel laureates are found basing models on text-mined headlines rather than lived realities. The result is misread economies, misguided policies, and distorted public perceptions. This workshop challenges journalists, economists, and content creators to rethink how they interpret and communicate economic stories. How can reporters distinguish between “business news” and “economic understanding”? How can fieldwork, data analysis, and storytelling combine to produce coverage that captures social development as much as GDP growth? Participants will explore real examples of misrepresented economies, learn new techniques for translating complex data into human-centered narratives, and co-create frameworks for cross-audience reporting, from policymakers to the public. Methods: The session would pair short case studies with live group exercises on reframing misleading coverage. Objectives: • Unpack why economic reporting often fails to represent true economic and social dynamics. • Demonstrate how “text mining,” sentiment analysis, and secondhand data shape biased narratives. • Co-design story frameworks that translate economic events into clear, contextual reporting across multiple audiences. • Explore how accurate economic storytelling can shape trust, policy, and development.
Workshop Room 1Speakers
- Picture Fireside 8 December 10:40 - 11:05AM
Democratising the Role of the Creator in a Global Content World
As the global content landscape shifts from a handful of gatekeepers to millions of creators, a new question emerges: who gets to shape culture, and on whose terms? Idris Elba challenges the industry to widen the circle—to empower diverse storytellers, elevate new voices, and rebuild a media ecosystem where creativity is accessible, human, and connected. At a moment when technology accelerates content but fractures community, he calls for a renewed commitment to empathy and authenticity, reminding us that democratising creation is ultimately about restoring the human heartbeat at the center of global culture.
Forum StageSpeakers
- Technology Fireside 10 December 1:35 - 1:50PM
Rewriting the Social Contract in Code
As economic life shifts further into the digital realm, we face a once-in-a-century opportunity to rethink the social contract beyond politics alone, through protocols. This session explores how digital identity, programmable finance, and tokenized incentives are reshaping how we belong, earn, and thrive. With voices from crypto to institutional investors, we ask: Can the ledger be more just than the law?
Forum StageSpeakers
- Media Panel 10 December 11:45AM - 12:05PM
Blueprints for Governing Digital Speech
During COVID-19, platforms struggled to balance curbing misinformation with protecting free expression, often failing at both and eroding public trust. A 2021 Pew Research study found that 60% of U.S. adults saw social media as a major source of false information, with 43% reporting encounters with significant misinformation. These failures reveal gaps in transparency and accountability. How can policy, technology, and platform leadership work together to protect truth and rights while ensuring transparency, inclusivity, and resilience?
Forum StageSpeakers
