More related content on the BRIDGE
- Media Panel 10 December 3:20 - 3:50PM
Rethinking Money, Media, and Meaning
As markets react in real time to headlines, policy shifts, and digital sentiment, the lines between finance, media, and governance are blurring. This session explores how tokenization, digital identity, and decentralized technologies are reshaping not just capital flows, but sovereignty and social contracts. From CBDCs to self-sovereign IDs and tokenized infrastructure, the next wave of financial architecture raises a core question: can we design systems that offer recognition and economic dignity across borders, without sacrificing stability or trust? Drawing on real-world models, this session brings together media, policymakers, fintech pioneers, and investors to examine the future of money in a networked world.
Forum StageSpeakers
- Marketing Panel 9 December 10:15 - 10:45AM
How Athletes and Celebrities Drive Attention, Influence, and Investment
How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.
Central StageSpeakers
- Picture Panel 9 December 2:45 - 3:15PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central Stage - Marketing Panel 9 December 3:45 - 4:05PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Media Workshop 8 December 11:20AM - 12:00PM
Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community
An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community.
IMI Academy - Picture Presentation 10 December 11:55AM - 12:10PM
Filming the Impossible
How do you capture the uncapturable? In this masterclass, Our Planet director Alastair Fothergill reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.
Academy Stage
