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Speaker
Rob Kelly
Content Strategy Director, Little Dot Studios
Rob is the Content Strategy Director at Little Dot Studios, leading a global team of strategists and insights analysts across the company’s Sport, Entertainment, and Consumer Brand divisions. He oversees social media strategy for some of the world’s biggest brands, merging data driven insight with creative storytelling to drive audience growth and meaningful engagement.
Before joining Little Dot Studios, Rob spent ten years at Arsenal Football Club, where he shaped the club’s content strategy and digital identity, strengthening global fan engagement across platforms. His work at the intersection of sport, media, and digital innovation has established him as a recognized leader in building authentic, scalable brand to audience connections.
At BRIDGE Summit, Rob will share insights on the future of digital storytelling, the evolving creator brand ecosystem, and how organizations can build content strategies that resonate in an increasingly competitive attention economy.
UK
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Marketing
Rob Kellyat BRIDGE
- Media Panel 8 December 1:00 - 1:30PM
Fighting for Depth in a Shallow Media World
In a landscape driven by clicks, speed, and algorithmic reward, depth is becoming a lost art. “Churnalism”, the recycling of online content, has replaced original reporting, leaving audiences skeptical and disengaged. With just 32% of Americans expressing trust in the media (Gallup), the challenge is clear: how can journalism reclaim substance in a digital age built for brevity? This session explores how newsrooms, platforms, and creators can harness technology to restore depth, context, and credibility in an attention-fractured world.
Academy StageSpeakers
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
