Reda Raad

Reda Raad is one of the key architects behind TBWA\RAAD’s rise from a four person startup into one of the leading communications groups in the MENA region. Over the past 17 years, he has helped build a network of 12 full service agencies with more than 1,000 employees, serving major regional and global brands and earning a reputation for creative disruption.

Under Reda’s leadership, TBWA\RAAD has diversified into a multidisciplinary group that includes TBWA Advertising, Integer Shopper Marketing, Ketchum Raad Public Relations, and Digital Arts Network. The group creates disruptive ideas across media and platforms for partners such as Nissan, Apple, Bloomingdale’s, Standard Chartered Bank, McDonald’s, Pepsi International, Almarai, Johnson and Johnson, Louvre Abu Dhabi, Qatar Tourism, Qatar Foundation, Emirates Holidays, Infiniti, Henkel, and the American University of Beirut Medical Center. A graduate of Syracuse University in New York with a double major in Advertising and Marketing Management, Reda serves on the Executive Committee of the International Advertising Association UAE Chapter Board, chairs the Syracuse University MENA Alumni Board, and is a member of Young Arab Leaders.

At BRIDGE Summit, Reda will share how to build and scale a regional creative powerhouse, how disruption can be systematized, and what brands need to do to stay relevant in a rapidly changing market.