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Speaker
Ghassan Harfouche
Group CEO, MCN; President, McCann Worldgroup APAC
Ghassan Harfouche is a seasoned marketing and communications leader and serial entrepreneur with more than 30 years of global experience across client, agency, and publishing. He leads MCN and McCann Worldgroup APAC, overseeing more than 4,000 professionals across MENAT and Asia Pacific. His career includes leading De Beers marketing in MENA and restructuring a major media group in Saudi Arabia.
Ghassan’s cross sector perspective has earned recognition from Campaign, Fast Company, and Great Place to Work. He is known for building agile, scalable agency models and driving transformation and inclusive growth across fast changing markets. His leadership focuses on aligning creativity, data, and performance to deliver long term value for brands and partners.
At BRIDGE Summit, Ghassan will share his views on the future of marketing, the next generation of agency models, and how regional players can compete and lead on a global stage.
MENAT
Marketing
Media
Ghassan Harfoucheat BRIDGE
- Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
