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Speaker
Christine Cook
Chief Commercial Officer, Bloomberg Media
Christine Cook is the Global Chief Commercial Officer at Bloomberg Media, where she leads worldwide advertising across digital, video, television, audio, print, events, custom content, and programmatic platforms. A senior commercial strategist with a track record of scaling global media businesses, she has shaped revenue, brand partnerships, and digital transformation across some of the world’s most influential news and content organizations.
Prior to Bloomberg, Cook served as Senior Vice President and Head of Brand Partnerships at WarnerMedia, and before that as Chief Revenue Officer of CNN Digital, overseeing sales strategy and monetization across CNN’s full digital portfolio. She previously led global advertising partnerships at Flipboard, where she built the unit from inception, and has held senior roles at The New York Times and the Financial Times. She has been active in key industry bodies including the IAB, Digital Content Next, the Mobile Marketing Association, and She Runs It.
At BRIDGE Summit, Christine will unpack how shifting consumer behavior, AI-driven personalization, and cross-platform storytelling are redefining media economics.
USA
Media
Christine Cookat BRIDGE
- Technology Panel 8 December 11:35AM - 12:00PM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers
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