More related content on the BRIDGE
- Music Panel 10 December 4:20 - 4:40PM
Own Your Audience and Rewrite the Rules
Grammy-winning artist Wyclef Jean and creator-economy pioneer Jaeson Ma break down how artists can finally take control in a system that hasn’t kept up. They’ll talk frankly about the broken economics of streaming, why the future belongs to those who own their fan relationships, and the tools that put creators back in charge of monetization and community.
Forum Stage - Gaming Fireside 10 December 9:30 - 9:45AM
Creating a Sport That Goes Viral
World Cup and Champions League winner Gerard Piqué has redefined what it means to play, watch, and experience sport. As the mind behind the Kings League, he merged competition, entertainment, and creator culture to captivate millions worldwide. In this conversation, Piqué unpacks how digital communities, storytelling, and innovation can turn a game into a movement, and why the future of entertainment may belong as much to creators as to athletes.
Forum StageModerator
- Picture Panel 10 December 1:50 - 2:20PM
Arab Cinema’s Interactive Future
From auteur to audience co-creation: how AR/VR stages, immersive premieres, and regional studio growth can move Arab stories from local gems to global hits.
Forum Stage - Technology Panel 9 December 1:10 - 1:30PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Media Fireside 9 December 10:00 - 10:20AM
Who Reports On The Reporters?
Encrypted apps like Signal and WhatsApp have become lifelines for journalists and citizen reporters in conflict zones, enabling secure, real-time reporting. But as nearly 75% of people now consume news via smartphones, and citizen journalism grows on platforms like X, the line between credible reporting and unverified content blurs. How can we better equip those on the frontlines to uphold truth in a decentralized, high-risk media environment?
Academy StageSpeakers
- Picture Fireside 8 December 10:25 - 10:50AM
Democratising the Role of the Creator in a Global Content World
As the global content landscape shifts from a handful of gatekeepers to millions of creators, a new question emerges: who gets to shape culture, and on whose terms? Idris Elba challenges the industry to widen the circle—to empower diverse storytellers, elevate new voices, and rebuild a media ecosystem where creativity is accessible, human, and connected. At a moment when technology accelerates content but fractures community, he calls for a renewed commitment to empathy and authenticity, reminding us that democratising creation is ultimately about restoring the human heartbeat at the center of global culture.
Forum StageSpeakers
