More related content on the BRIDGE
- Gaming Panel 8 December 4:40 - 5:10PM
The Future of Game Publishing
With the sale of EA and Microsoft’s landmark Activision deal, the era of mega-publishers is consolidating fast. As digital distribution reshapes discovery, monetization, and player engagement, the traditional role of the publisher is being redefined. This session explores what comes next for studios, creators, and players when the gatekeepers of gaming shrink and the power shifts to platforms, ecosystems, and communities.
Central Stage - Marketing Panel 9 December 4:25 - 4:55PM
Why the Future of Media Is Experiential
As attention becomes fleeting and digital reach commoditized, the most forward-looking media companies are finding growth in what can’t be replicated on a screen, experience. By turning audiences into participants, events and real-world activations extend brand life, build trust, and diversify revenue beyond ads or clicks. This session explores why the future of media belongs to those who can transform storytelling into connection and influence into community.
Central StageSpeakers
Moderator
- Marketing Workshop 10 December 3:30 - 4:00PM
Build your professional brand on LinkedIn
The session highlights the power of building a personal brand on LinkedIn. It will explain the best practices in leveraging the best of what LinkedIn has to offer, including developing a strong professional presence, building a solid network of connections, staying up to date with industry news and boosting the visibility of skills and businesses.
LinkedIn - Marketing Presentation 10 December 12:25 - 12:35PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Academy Stage - Technology Presentation 10 December 12:05 - 12:15PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Media Fireside 9 December 10:00 - 10:20AM
Who Reports On The Reporters?
Encrypted apps like Signal and WhatsApp have become lifelines for journalists and citizen reporters in conflict zones, enabling secure, real-time reporting. But as nearly 75% of people now consume news via smartphones, and citizen journalism grows on platforms like X, the line between credible reporting and unverified content blurs. How can we better equip those on the frontlines to uphold truth in a decentralized, high-risk media environment?
Academy StageSpeakers
