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Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Technology Presentation 8 December 2:30 - 2:40PM
The AI Avatar Era with HeyGen
For knowledge-based creators, brands, and media leaders, presence has never mattered more or been harder to scale. In this session, Wayne Liang, Co-Founder of HeyGen, reveals how AI avatars are helping storytellers and public figures expand their reach across languages, platforms, and audiences. From on-camera creators localizing content overnight to news anchors and brand ambassadors multiplying their impact globally, HeyGen is redefining what it means to show up in the media age.
Forum Stage - Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends.
IMI Academy - Creator Economy Fireside 8 December 3:55 - 4:10PM
Bizarre Foods With Andrew Zimmern
Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?
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- Media Fireside 8 December 4:15 - 4:30PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
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