More related content on the BRIDGE
- Music Presentation 10 December 11:50AM - 12:05PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Creator Economy Fireside 9 December 1:30 - 1:45PM
What Happens When Creators Become Policymakers?
In 2024, YouTuber Fidias Panayiotou and Spanish influencer Alvise Pérez were elected to the European Parliament, marking a conversion of digital virality into political authority. Their rise, fueled by massive online followings and anti-establishment narratives, reflects a growing appetite among younger voters for alternative forms of representation. How will this new wave of leadership reshape democratic institutions, accountability, and public trust?
Central Stage - Creator Economy Fireside 9 December 10:00 - 10:15AM
The Price of Influence in a Platform World
In an era where algorithms amplify some voices and overlook others, creativity is both enabled and constrained. This session looks at these shifts from inside the industry. That is, how platform ecosystems are evolving, the new pressures and possibilities shaping content creation, and the trade-offs brands and creators face in an AI-driven environment. Participants will come away with a better understanding of how human imagination continues to influence culture and drive growth despite technological and structural limits, and how creators, brands, and platforms can work together to build a healthier and more sustainable creative ecosystem.
Central Stage - Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends.
IMI Academy - Marketing Workshop 10 December 3:30 - 4:00PM
Build your professional brand on LinkedIn
The session highlights the power of building a personal brand on LinkedIn. It will explain the best practices in leveraging the best of what LinkedIn has to offer, including developing a strong professional presence, building a solid network of connections, staying up to date with industry news and boosting the visibility of skills and businesses.
LinkedIn
